Friday, 24 October 2008

Attention all CE bloggers…

And all non-bloggers too

The blogging company Technorati has published its detailed annual report on the state of the blogosphere.

Here are some extracts from its overview.

What is a Blog? The lines continue to blur

Wikipedia defines blogs as:

A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

The Blogosphere is the collective community of all blogs. Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked. Discussions "in the Blogosphere" have been used by the media as a gauge of public opinion on various issues.

But as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere

What is Technorati looking at and why?

With blogging so firmly entrenched in the mainstream, the story now is about the Active Blogosphere. The trends, stories and behaviors here influence not only the rest of the Blogosphere but mainstream media as well.

Technorati defines the Active Blogosphere as: The ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation...

Blogging is…

A truly global phenomenon: Technorati tracked blogs in 81 languages in June 2008, and bloggers responded to our survey from 66 countries across six continents.

Here to stay: Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.

Technorati’s survey involves mountains of global statistics and includes some remarkable findings on commercial penetration on the bogosphere and money-making through advertising on blogs. All these seem a million miles removed from Conductive Education. CE blogging is, after all, only in its infancy.

The future

More interesting therefore to this specific field are some of the comments of a host of Internet gurus on the future of blogging and other communication media through the Internet – and this is where (so far) non-bloggers especially should be sitting up and taking notice. Here are what Technorati asked and just some of the things that some of these worthies had to say.

The Blogosphere is continuing to evolve

We asked some of the leading minds on the Blogosphere to give us their thoughts on where blogging is headed:

In 2004 when Technorati started, the typical reaction to the word ‘blog’ was ‘Huh – can you repeat yourself?’ Today, blogs are everywhere —even presidential candidates have blogs. The blog has forever changed the way publishing works —now anyone can be a publisher. The issue is no longer distribution; rather, it's relevance.(Brad Feld,

The idea of blogging will never disappear, but the process by content is created for one blog or a series of blogs will continue to undergo radical upheavals. This past year, we saw the introduction of countless ‘microblogging’ platforms, to the point where they themselves have become a commodity —further pushing individual voices to the Blogosphere’s melting pot. Brand will continue to decentralize, and micro-communities will form within any one of the loosely-structured services (like FriendFeed, which values the continuation of conversation as much as it does the initiation portion). Video will also become increasingly important to convey complex messages that are often lost in text – while audio will continue to fall away to this new medium, save those 'casts with high production values. YouTube will continue to be the place where most people will view their on-demand Internet video. Live video events will soon saturate the landscape, and our attention will become even further fragmented —lending more credibility for the need to archive and index certain video clips and wrap them with text for Google and other search engines to discover. (Chris Pirillo,

Blogs will fill every niche in the ecology of public writing. They'll be good examples of blogs and a far larger range of sites that are sort-of, kind-of blogs. This is as it should be. It's also as it already is. (David Weinberger,

The big issues remain, including the crucial one of trust. Here, too, we're seeing progress. The best blogs are as trustworthy as any traditional media, if not more. The worst, often offering fact-challenged commentary, are reprehensible and irresponsible. But audiences are learning, perhaps too slowly, that modern media require a more activist approach. We need to be skeptical of everything, but not equally skeptical of everything. We need to use judgement, to get more information — and to go outside our personal comfort zones. (Dan Gillmor,

The word blog is irrelevant, what's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. (Seth Godin,

Blogging is getting easier and easier and some day, we'll all have blogs of one sort or another. Most won't look like my blog, maybe more like my tumblog or my twitter feed, but even more likely they'll look like something else. (Fred Wilson ,

Although new ‘right-now’ web tools like twitter and lifestreaming aggregators like friendfeed have shifted some attention from classic blogging, they've actually deepened the conversation and made the blog, as a place to comment, reflect, and analyze, more central than ever. Blogging has become part of the daily discourse within many communities, and more and more essential is a growing number of disciplines outside of the technosphere. (Susan Mernit,

Blogs represent the best chance for companies to inform the conversation. (Richard Edelman

Until recently, 'the Blogosphere' referred to a small cluster of geeks circled around a single tool. Now it refers to hundreds of millions of people using a vast warehouse of tools that allow people to behave increasingly online like they do in real life. We have entered the Age of Normalization in the Blogosphere. (Shel Israel,

Blogging isn't defined by a technology or the way words are laid out on a page. Rather, it's a mindset, and as such, will be around for a long, long time, evolving and improving. (Charlene Li ,

The Blogosphere continues to evolve - with micro-blogging, long blogging, video blogging all taking off this year. Of course, more and more companies and politicians are playing with blogs but most importantly, it's becoming something that more and more 'civilians' do — ordinary folk. And that's what's going to change its impact from here on in. (Mark Earls,

Blogging continues to splinter into many different categories, providing an incredibly rich ecosystem of self expression tools and compelling content for readers. The prototypical personal blog, where a single writer simply writes their [sic] daily thoughts on their life and/or topics that interest them, will always be hugely popular. But multi-author blogs will continue to thrive as well. And a huge percentage of blogs focus on single topics of interest, from tech news to wine to knitting. Whatever it is you are interested in, it's likely to have a community of people who share that interest. But perhaps the most interesting development is the steady evolution in the definition of a blog itself. Today photo and video blogs are already common. Microblogging platforms like Twitter and Friendfeed are the fast -food equivalent of the blogging world, and continue to gain popularity because they let people update multiple times per day with 140 characters or less on what they are doing, how they're feeling, etc. Not only is microblogging a terrific method of self expression, the value of the raw data that's created is enormously important. The Twitter messages I read during the two presidential conventions gave me a good idea on how people reacted to the various speeches. It's not statistically relevant, but pollsters will be watching that data more and more closely over time. Whatever happens next with blogging, it's here to stay. And I can't wait to see what comes next. (Michael Arrington,

I can not imagine staying current in this fast moving, high-tech world without using blogs and bloggers as a powerful filter of the overwhelming torrent of information we all face. (David Hornik,

The internationalization of Conductive Education has in many ways proceeded at a breakneck pace – but the rest of the world, not least the economic/financial world, is now moving so fast that the over-extended (and let’s be frank, not terribly well informed even within itself) conductive movement may not be able keep up.

You may not have heard of Twitter and Friendfeed, microblogging and long blogging, but you ought to find you – you can always ask the kids.



State of the blogosphere 2008


Braiker, B. (2008) Twitter Nation: microblogging is huge, but should anyone care? Newsweek,
9 July
This article provides a helpful introduction but it's nownow three months old and almost certainly out of date!

long blogging
This expressions is so new – or so arcane – that even Wikipedia can’t set me right on it! I suspect that Conductive World counts as long blogging.


  1. Having searched the web, I could only find reference to 'long blogging', in that Technorati article, so it could just be an expression that one of their interviewees coined. The term macro-blogging (compare with micro-blogging) returned more results. I have even, seen some comparisons with music formats (single, EP, LP). It would seem that microblogs focus on keeping entries as short as possible, whilst a macroblog would focus on 'extended' entries.

    On the subject of post length, I think Blogger lets one truncate posts, providing a 'read more' link for those who wish to read the full post. Would you consider enabling this feature on the Conductive World homepage, as I feel, it would make it easier to digest.

  2. Nice one. You're absolutely right about not being 'easy to digest'. In mitigation I plead that the page shape of the Blogger format does rather tend to heighten this effect.

    I shall try and find the facility that you mention, but would appreciate a bit of help in doing so!

    In the meantime, I'm exploring the possibilities of knols, having published four last night and this morning. Perhaps knolling in combination with short blogging might serve as a useful combination.

    I have yet to check out Twitter to see whether Conductive Education has arrived there yet. I can see its temptations...

    Get a life, Sutton!