Tuesday, 9 November 2010

State of the Blogosphere 2010

How does the CE-blogosphere compare?

Jon Sobel of Technorati has published the 2010 edition of his annual report on the state of the blogosphere. Here are some extracts from the first couple of pages of its introduction. There’s plenty more up there if you want further details.

It helps put the CE blogosphere in perspective.

Welcome to Technorati's State of the Blogosphere 2010 report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year's topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010...
The 2010 edition of State of the Blogosphere finds blogs in transition—no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks—even while blogs remain significantly more influential on blog content than social networks are...
The significant growth of mobile blogging is a key trend this year.... 25% of all bloggers are already engaged in mobile blogging... encouraging shorter and more spontaneous posts.
Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media...
These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about.... 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years [rtherr] than from the traditional media. We’ve also asked consumers. about their trust and attitudes toward blogs and other media: 40% agree with bloggers' views, and their trust in mainstream media is dropping....
Hobbyists – Hobbyists remain the backbone of the blogosphere, representing 64% of respondents. Hobbyists say they blog for fun, and do not report any income from their blog. It's not surprising, therefore, that 51% say they blog to express their personal musings, and 74% say they measure the success of their blog according to their level of personal satisfaction.
Part-Timers – Although blogging is not their full time job, Part-Timers (13% of the blogosphere) devote significant time to their blogs, with 61% saying they spend more than three hours blogging each week, and 33% saying they update their blog at least once a day. ....
Corporates – The smallest cohort, representing just 1% of respondents, Corporates are the only bloggers who say they “blog full-time for a company or organization...
Self-Employeds – After Hobbyists, Self-Employeds make up the largest cohort, representing 21% of bloggers. Such bloggers say they “blog full time or occasionally for their own company or organization.... Self-Employeds are the most likely to blog about business, with 62% saying they have much greater visibility in their industry because of their blog.

Make what you will of the correspondence between the micro-world or CE-blogging and the macro-world of blogging as a whole. Given the relatively small numbers still in the former, then any conclusions drawn must be very rough and ready.

Blogging in general is now big, however, worldwide, and it seems reasonable to conclude that, if it it fails to grow significantly larger in this specific sector, then Conductive Education will remain behind the field in the coming decade.


Sobel , J. (2010) State of the Blogosphere 2010, 3 November

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