Wednesday, 7 August 2013

CHARITY PULLS BACK FROM CLIFF

It can be done
Cerebral palsy charity Bobath (Scotland) has turned around its financial performance by increasing its revenue while cutting costs... needs around £750,000 each year to break even and improve its services. 
Recently appointed Chief Executive Stephanie Fraser has remit to turn things round. She believes that lack of certainty over long-term funding prospects for charities means that many must become more business-focused –  
We had to really treat it like a business. Cutting costs is not easy but you do that and move on. Part of the challenge is still letting people know we are here and what we do. 
Is she right, emphasis on business methods, cost-cutting and PR?  There is no mention in the article about what Bobath Scotland is actually for, about  how what it does is affected by the changes, or about what staff and users feel about this new order. The product and its producers are unmentioned commodities, but to be fair this story was reported by Greig Cameron, the newspaper's Deputy Business Editor, and is a business story.  
 
Perhaps though, be that is just how it has to be to sustain service charities, and perhaps always has been, in which case those who would like to see long-term services organised with other emphases to the fore ought to be considering models other than charity.

Some previous postings on business models

http://www.conductive-world.info/search/label/Business%20models

Reference

Cameron, G. (2013) Cerebral palsy charity turns around its financial performance, Herald Scotland, 5 August

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